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Order gatherers versus Local Florists

Writer's picture: Kristen  OstranderKristen Ostrander



Order gatherers versus REAL Florist.

What is an order gatherer? an organization that collects floral orders by phone or online and then distributes them to a real florist for design and delivery. ( AFTER keeping up to 50% of the listed price of design as a "fee".)


Examples of order gatherers

Order gatherers can have misleading names that sound legitimate but are actually websites.

owned by 1-800- flowers, FTD, Teleforal and others. Pay attention to the fine print on the website.


What is the impact?

Your local florist suffers, the customer suffers, and the design doesn't meet expectations.

all so order gatherers can make money without doing any of the actual work.


What happens with the orders ?

Since order gatherers charge a fee, florists have to operate with a budget significantly lower than the purchase price, compelling them to use fewer products and decrease the order size to remain profitable. Often, local florists barely break even.


How can you help?

Call or order online directly from your local florist. Use maps to verify an actual local business address. This will ensure 100% of your money goes to that florist, allowing them to create and deliver a beautiful design!


How can your local florist help?

Local florists can assist by refusing orders from order gatherers. Although this involves declining orders, it ultimately reduces a lot of frustration and stress.



Throughout the years, we have witnessed disappointment from our customers due to order gatherers. The customer will purchase this glamorous arrangement through an order gatherer, but when they receive photos of the arrangement from their loved one, it falls short of expectations.The arrangement is worth only half of the value they paid and does not resemble what was promised.An upset and disappointed customer typically contacts a local florist for assistance, leading to additional expenses for a new arrangement from the local florist.


We stopped taking orders from order gatherers (years ago), as their business principles do not match ours. We recognize that flowers are a luxury, symbolizing love, remembrance, and joyful events. Our goal is for our customers to send and receive the most stunning and exquisite flowers filled to value.


Avoid wasting time, frustration, and disappointment by contacting your local florist directly and avoiding order gatherers.


By supporting our local florist shops, we can make a difference together. Remember that if an offer seems too good to be true, it likely is.


live life in full bloom


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